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Privacy

Privacy policy

Version 0.7, 20 October 2026. Questions: support@brainmould.com.

Who we are

Brainmould is a learning game platform. It is run by Bas Millenaar Management B.V., based in Doorn, the Netherlands. We decide how the data on this site is handled, and you reach us at support@brainmould.com.

Do you play a game that your employer, school or trainer set up? Then they decide what happens with your name and results. We store those for them and follow their instructions. The recording of how a game is played and the feedback players send us, described below, are ours: we decide about them, and you can ask us about them directly.

What we store, and why

  • Your account as a maker. Name, company, email address, postal address, VAT number if you give one, and your password in encrypted form. We need these to give you access to your games and to run your subscription.
  • Players. The name a player enters, a password in encrypted form, and their progress: per board the correct answers, attempts and time, plus the saved state of the game. A player has no account with us. A player may add an email address, which we use for one thing only: sending a link when the password is forgotten.
  • How games are played. To find where a game is unclear, where players get stuck and where it breaks, the game records how it is played: which screens and buttons are used, which answers are right or wrong, how long things take, the route through the world, the type of device and browser, and how fast the game loads and runs. We store this under a player number with the first letter of the first name and of the last name, for example Player 12 · J.V. The full name, typed text, the email address and the internet address are not stored with it, and no recording of the screen is made, except the one picture of the screen that goes with feedback a player chooses to send (see the next point). Only Brainmould sees it, not the maker of the game and not other players. We use it to improve the games and to give support. We do not use it for advertising and we do not sell it.
  • Feedback with a picture of the screen. Every player can send us a note from inside any game, with the feedback key or the star button on a phone. A picture of the screen at that moment goes with the note, together with the text that was on the screen, the screen the player was on, the place of the mouse, the type of device and browser, how long it took to make the picture, and the player number with initials. The picture shows what was on the screen, so it can show the player’s name and what the player typed. It is made on the player’s own device and is only sent when the player presses Send; without that nothing is sent. Only Brainmould sees it, not the maker of the game and not other players. We use it to improve the games. To help with that, our AI provider (Anthropic) may read the note and look at the picture.
  • Invitations. The names and email addresses you enter to invite players, so we can send the invitation and reminders, and so only invited people get into a team game.
  • Who sees player results. Only the maker of the game, and anyone the maker gives the admin password of that game. Other players never see them.
  • Your material. Files, text and links you upload are used once to build your game. We do not keep the uploads. What stays is the game that was built from them. We do not use your material to train AI models.
  • Payments. Handled by Stripe. We never see your full card number. We store which plan you have, until when it is paid, and your customer number at Stripe.
  • Feedback and help requests. What you write, the game and board it is about, and your email address if you give one.
  • Technical data. Server logs, error reports from the game (browser type, page and the error) and site statistics from WordPress.com and Jetpack, to keep the service working and secure.
  • The free demo. You play as a guest with a number. We ask for no name and no email address. How the demo is played is recorded under a guest number, as described above.

Why we are allowed to

We use your data to deliver the service you or your organisation signed up for, to meet legal duties such as keeping invoices, and for our legitimate interest in keeping the service secure and working and in improving the games. We do not sell data and we show no advertising.

Who processes data for us

  • WordPress.com and Jetpack (Automattic). Hosting, backups and sending email.
  • Anthropic. The AI that builds and adjusts games. Your uploads and the feedback you choose to apply are sent to it for that purpose only. Feedback that players send, with its picture of the screen, can be read by it to help us improve a game.
  • Stripe. Payments, invoices and your billing details.

Some of these companies store data in the United States. We work with them under data processing agreements and the safeguards European law requires for that.

How long we keep it

  • While your account exists. Your games, your players and their results stay until you remove them.
  • You remove a player. The score, the saved game and the password of that player in that game are deleted right away.
  • You delete a game. Its scores, saved games, passwords and invitations are deleted with it.
  • How games are played. One year. After that the recording is removed by itself. When a maker removes a player or a game, its recording is removed at once.
  • Feedback with a picture. One year, together with the picture. After that it is removed by itself. When a maker removes a player or a game, the feedback and its pictures are removed at once.
  • You close your account. The account closes at once and your games can no longer be played. For 30 days you can log in and restore everything. After that we delete your account, your players, their scores, saved games, passwords and invitations.
  • The games you built. After those 30 days the content of your games (boards, explanations, terms and questions) stays in Brainmould as building blocks for other makers, without your name, your company, your players or their results. Do you not want that? Delete your games before you close your account, or write to us and we remove them.
  • Invoices. Kept for seven years, as Dutch tax law requires.
  • Password links. A link to choose a new password works for one hour and one time.

How we protect it

The site runs over an encrypted connection. Passwords are stored in encrypted form, so we cannot read them ourselves. Player results are closed by default and only open to the maker of the game. Backups are made daily.

Your rights

You can ask to see, correct, export or delete your data at any time via support@brainmould.com. As a maker you can change your details and close your account yourself under Account settings. Players can ask the maker of their game, or us, to remove their name and results. You can also ask us not to record how you play: we then remove what was recorded and stop recording you. If you sent us feedback, you can ask us to remove a note and its picture. We answer within one month. You can also complain to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Cookies and browser storage

We use a functional cookie to keep you logged in. The game stores your player name, your progress and your settings in your browser, so you can continue where you stopped. WordPress.com keeps site statistics. Only when you accept marketing cookies do we remember for 30 days which partner sent you to Brainmould. You choose this in the cookie notice and can change it on the cookie policy page. There are no advertising cookies. The recording of how games are played uses no cookie and stores nothing in your browser.

Schools and young players

A school or trainer that lets minors play is responsible for informing them and, where the law asks for it, their parents. We advise using first names or nicknames for young players.

Changes

When we change this policy we change the version and date at the top of this page.

Questions about your privacy: support@brainmould.com.